A boring frame with a single text box in the center can become interesting if graphic design is applied to it. You can turn it into a lively design using different software but what if you have no idea how to use these software?
Graphic design can commercialize the logo or icon that they have already in their stores. An example would be if their logo was a head of a pig and the business is about piggery, then a background that give a picture as to what a piggery is would definitely make the website more attractive. Changing the arrow pointers and sounds that is relative to the theme would be a good bonus too.
Make sure you have a balance to everything even though the above paragraph suggested putting graphic design as much as possible all over your website.
Over-design is bad for a website so one should make sure that there is a between graphic design and the content of the website. To have balance will make it acceptable to general viewers of the website. Make a frame pleasing to the eye but try not to over design it with graphics that can make the function rendered useless. Let it breathe, have some room for each graphic you put in a page and let it not crowd the contents. A visible text to the naked eye would be good and the fonts should be clear and, if possible, make it as simple as possible.
For more information about graphic designs, you should check out firms who specialize in graphic design like Subtle Network, a reputable and reliable graphic design firm in Clearwater, FL.